Entrepreneurial Journalism

GEB 6118 / Summer

Develop real-world media partnerships and competitive start-ups on the strength of audience demand for competitive delivery of the news.


The Entrepreneurial journalism section will lead creative minds through a multi-media focus to compete in the marketplace as freelancers and business leaders. Real-world media partnerships and competitive start-ups will be developed on the strength of audience demand for competitive delivery of the news. Lectures by nationally known experts in journalism will allow students to interact online through webinars designed to successfully teach hands-on trends for building and managing a media business.

Objectives

  • Identify and collectively discuss advantages and disadvantages of various types of media markets
  • Identify differences between media markets and other types of industry
  • Build a media business, including business plan, financial packaging and marketing
  • Understand community platforms and the role of media as a servant to local residents
  • Write conversational stories to educate the media about the news
  • Explain differences between news and public relations writing

Topics

  • Media as a Community Partner
  • Ethics in the Newsroom
  • Media Support: Paying the Piper
  • Targeting the Audience
  • The Power of the Public
  • Power Roles: A Framework for Strategic Thinking
  • Diversity in the Newsroom
  • Economic Community Media Models